HOW THINGS CHANGED AFTER I DEVELOPED A PERSONAL BRAND
I accepted myself fully and realised that there were those I would REALLY appeal to and those I really wouldn’t. And that was fine. I stopped trying to please everyone and I stopped putting a toned down version of myself online.
I started really beginning to relate to my ideal clients and began focusing on who they were and creating content based on what they were struggling with instead of trying to prove myself to them.
I changed my language throughout my online copy to speak directly to my ideal client. I overhauled my Instagram strategy and implemented well researched tactics so I could position myself in front of my target audience.
WHAT HAPPENED NEXT?
In less than a year I was attracting my ideal clients, my prices had gone up substancially and my conversion rate went through the roof. I had created such a solid brand identity that so beautifully conveyed my personality and my values that people were contacting me ready to book because they knew I was the person for them.
My instagram enquiries rose from zero to 30% of my leads and is still rising. I convert 100% of them.
All because my online presence conveyed a consistent voice that spoke directly to my IC.
If you want a similar success story and would like some guidance on how to get there, I take on alimited number of clients a year so do get in touch when you’re ready to elevate your business and learn the Power of Brand.